Will the average computer user really take a screwdriver to their PC just to upgrade from Windows XP to Windows Vista?
Some 37 million personal computers have been sold in the United States over the last three years with a processor that is powerful enough to run Microsoft Corp.’s (MSFT.O: Quote, Profile, Research) Vista, according to Don Barnetson, an associate director at Samsung Semiconductor.
“About 10 percent of that 37 million represents potential upgrade candidates. They will buy on average about $100 worth of hardware, so that is (an opportunity of) about $370 million worth of upgrade components in the U.S.,” Barnetson told Reuters in an interview.
To be upgraded, the machines need only to have certain hardware components improved, such as video and flash memory, which Samsung expects to sell in a bundle at retail.
“For $250 you can take your home PC and upgrade it to Vista” with Samsung’s package, he said. “Or you can buy a new one for $1,000.”