I saw this link pop up on the HotGas.net rss feed.
With rumors now flowing from both companies, it seems to no longer be a question of whether Microsoft will roll out a new Xbox to compete with the PlayStation 4 Neo, but when, and what form it will take. With the PlayStation 4 beating the Xbox One roughly 2:1 in sales, it’s clear that if Microsoft wants to gain ground against Sony in this next round it can’t afford to just match the PS4 Neo’s system upgrades blow for blow – it has to beat it decisively.
Microsoft’s Xbox group seems to acknowledge this. Xbox head Phil Spencer commented that he wasn’t “wild about the idea of an Xbox One And A Half” and that he’d want any future Xbox to be “a substantial change.” It’s a declaration that Microsoft intends to go big – no half measures. He wants a whole new Xbox generation.
What does that mean, as compared to what Sony appears to be doing with the PS4 Neo? Since any new Microsoft consolewould run the same operating system as the Xbox One and be fully backward compatible with its game library in the same way we expect the PS4 Neo to be, the difference would likely be largely a new marketing push that abandons the wounded Xbox One brand. Instead, Microsoft could launch a new Xbox name that doesn’t have the stink of the Kinect’s failure and inferior hardware specs following it around. The Xbox One would become the Windows ME or Windows Vista of the Microsoft console family history: a misstep that’s cut short and quickly swept under the rug and replaced.