This is really bad news for the Media for a lot of reasons.
Trump has actually gone up in the polls while spending … absolutely nothing, zero, zilch, nada. Against an opponent who is spending astonishing amounts of money for political ads, especially because it’s so early in the general election cycle.
All 25 million dollars worth of that Clinton media advertising has been every bit as effective as … Trump’s not advertising at all.
Hillary Clinton and her allies continue to dominate the presidential battleground-state airwaves, outspending Donald Trump and pro-Trump groups this month, $26 million to $0, according to ad-spending data from SMG Delta.
For the week, it’s $7.5 million to $0 in the eight battlegrounds of Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia. And when you add future ad reservations, it’s $140 million to $0.
In these battleground states, the Clinton campaign has spent nearly $9 million in ads this month, while affiliated outside groups like the pro-Clinton Super PAC Priorities USA have chipped in an additional $17 million.
The sole pro-Trump advertiser, Rebuilding America Now, has aired commercials on national cable TV, not in the battlegrounds – at a price tag of $1.2 million so far.
What happens when American businesses get the idea that media advertising isn’t actually as effective as is thought?
Update: POLL: Trump Pulls Into Lead – 43-39
The tables have turned in this week’s White House Watch. After trailing Hillary Clinton by five points for the prior two weeks, Donald Trump has now taken a four-point lead.
The latest Rasmussen Reports national telephone and online survey of Likely U.S. Voters finds Trump with 43% of the vote, while Clinton earns 39%. Twelve percent (12%) still like another candidate, and five percent (5%) are undecided. (To see survey question wording, click here.)
Last week at this time, it was Clinton 44%, Trump 39%. This is Trump’s highest level of support in Rasmussen Reports’ matchups with Clinton since last October.
Keep in mind that the largest swings to Trump occurred in the very states where Hillary’s campaign spent the most on negative Trump ads.