The Motly Fool had a post a while back about why Microsoft’s Dream of “One Windows” May Be Dead.
Where the Fool talks about a bunch of marketing issues that actually have almost nothing to do with why the Windows Phone platform has been such a poor performer.
The actual problem with the Windows Mobile platform: The App Gap.
The App Gap has always been the largest drawback with the Windows mobile platform and it has been this way since the advent of the first new generation Windows Mobile device, Windows Phone 7. There has been a steady stream of incidents where apps that appear on Droid, and iOS are never written for Windows Mobile whatsoever.
As a long time Windows Phone user I can confidently say that the Windows 10 Mobile platform is a superior mobile device OS in every way to either Android (any flavor) or iOS (any version) and has been since advent of the Windows Phone 7 platform.
The only problem with Windows 10 Mobile, (and it’s a big one) is the lack of apps.
Steve Ballmer tried to get MS to support Android apps, which they could do quite easily, with most apps able to run natively on the Windows Mobile OS, (via emulator for x86 apps) .
Nadella the MS CEO insists that rather than opening the Windows Phone ecosystem to Android apps, Microsoft must get developers to create universal apps across PC, mobile, and Xbox.
The problem with the “Universal Apps” idea is that apps that were programmed to run on an x86 platform are highly unlikely to ever run on an ARM device (like the Windows Phone) without a performance robbing emulation layer. So strike one for the “Unified” Windows idea.
Nadella never actually bothered to incentivize developers to port apps to the MS Mobile platform, he just “assumed” that developers would do so. An assumption that was obviously incorrect and also in spite of Nadella himself knowing full well that programmers aren’t going to bother porting apps to Windows Mobile without some incentive because the platform has such a small market share.
It was always up to Microsoft to attract developers, yet they arrogantly assumed (and continue to do so) that they didn’t have to make any effort at all.
MS is convinced that the far east is the vast untapped Windows Mobile market MS is looking for. Nadella is committed to providing an all in one device that acts as both a Phone and a Computer for the third world consumer, (because they’re poor and cant afford two devices… which is something that Nadella said at IGNITE when launching Windows 10).
Microsoft’s Nadella et al. may be right about the third world market, but that’s looking too far down the road to help Windows 10 Mobile right now.
Privacy concerns and device security are additional reasons to consider the Windows Phone platform over iOS and Android, even if you don’t like the interface or lack of third party apps.
Security; Since no one uses the Windows Phone platform in any great number, there nowhere near as many malware or virus threats as with the two leading platforms. Security by obscurity!
Privacy; iOS is by far the worst offender when it comes to harvesting data from the end user. As far as “Privacy” on Google’s Android OS … well it’s still “Google” … and that speaks for itself. The Windows Phone has the cabability to harvest user data, but Microsoft is so disinterested in the platform at this point that no one is bothering to look at any of that data.
Meanwhile the Windows Phone platform is yet another example of an enormously superior technology dying before it’s time, mainly due to the marketing missteps of a “diversity hire” executive candidate being installed as the Microsoft CEO.
Hat Tip: HotGas