During the 2016 election, Macy’s dropped all of Trump’s line of business suits from their stores.
Macy’s states this was done to not have a product that would “polarize” half of the population.
Which is a nice way of saying they politically disagreed with Trump, thought he would lose and wanted to distance themselves.
This was the beginning of the end for Macy’s…
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Recall that Macy’s dropped Trump’s line of business suits from their stores, and they did this pre-election.
Macy’s management said at the time they didn’t want to have a product that would polarize half the population.
I might have gone for that rationale had Macy’s not backed Hilary Clinton for president.
As the saying goes, “If you tease the bull, you get the horns,” thus a year later, Macy’s will close 68 stores. A better way to view this is 10,000 Americans will lose their jobs.
Post-election, sans Trump branding, Macy’s posted major losses. Coincidence?
As Fox Business explained, the “Trump Factor” is taking branding to new heights.