They’re calling it “The Trump Factor” but it’s ALWAYS been a bad idea for a business to alienate half of their paying customers.

TruthFeed: BREAKING : Macy’s Suffers MAJOR Loss After Dismissing Trump

During the 2016 election, Macy’s dropped all of Trump’s line of business suits from their stores.

Macy’s states this was done to not have a product that would “polarize” half of the population.

Which is a nice way of saying they politically disagreed with Trump, thought he would lose and wanted to distance themselves.

This was the beginning of the end for Macy’s…

More From The Black Sphere:

Recall that Macy’s dropped Trump’s line of business suits from their stores, and they did this pre-election.

Macy’s management said at the time they didn’t want to have a product that would polarize half the population.

I might have gone for that rationale had Macy’s not backed Hilary Clinton for president.

As the saying goes, “If you tease the bull, you get the horns,” thus a year later, Macy’s will close 68 stores. A better way to view this is 10,000 Americans will lose their jobs.

Post-election, sans Trump branding, Macy’s posted major losses. Coincidence?

As Fox Business explained, the “Trump Factor” is taking branding to new heights.